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To whom and how it can be useful?

From good to velikomugillettephilip MorrisBank of AmericaSiloCircuit CityUpjjhnFannie MaeGreat WesternFinancial Corp.AbbottWels FargoWarner-LambertKrogerA& PKimberly-ClarkScott paper CompanyR.J. Reynolds TobaccoPitneyBowesAdressograph-MultigraphWalgreensEckerd

It is not just the list of the companies mentioned in the edition. The main difference is that there not all companies meeting in the book enter. For example, if everything that is told about the Toyota company is in what a secret of its success in "Toyota production system", and about the system is written nothing, then Toyota is not included in the list.

Secondly, similar information very often is required when performing tasks to students of the MBA programs. And if this is not about the known companies which constantly "very famous" to find any data a time happens very difficult.

We only began this work, and it is interesting to us to learn as far as such table is interesting and useful to you.

Recently Mikhail Ivanov advertized the idea to make the list of the companies whose business models are considered in our books.

We will be very grateful for your opinion.

First, Jeff Colvin in the book "Outstanding Results" says that study of various cases is very effective way of "pumping of a skill".

For test we made such list, having chosen the companies from three of our books: "From good to great", "Effect of an impulse" and "Business growth".

So, here and the list:

Effect impulsawal-Martskypeibmnovartisapplevirgin AtlanticFerrariDellJohnson& JohnsonFirst DirectEnterpriseRent-A-CarHarrah’ sEntertainmentJetBlue

Growth бизнесаWal-ћаrtProcter& GambleUnileverCRHANZDeloite Australia