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The night club by right is considered the vacation spot of modern youth. An overwhelming part of visitors of night clubs is a youth from 18 to 35 years. Of course, there are clubs focused on more adult audience. And the corresponding filling of data of clubs differs from youth a little. Usually clubs for more adult audience are closer, in fact, to meetings on interests.

the Mixed clubs are institutions in which elements of the first and second type are democratically combined. It is reached usually by allocation of different zones within one room.

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At the same time these two important features influence also the competitive environment. In one case opening of club near an old institution can entice clients. In other case the original program and well thought over marketing can draw visitors on themselves.

Night clubs on interests are rather specific institutions. Here everything depends on a reality of interests and respectively the organization of such clubs can cardinally differ. It is necessary to study the business plan of night club on interests every time individually. Some general recommendations it is difficult to give here.

Therefore it is worth being intended a payback period of night club for this period. And then or to sell club, or to temporarily close it.

Before considering, how much is to open night club, it should be noted two very important aspects: dependence on the program and temporary fatigue.

Along with beginners night clubs remain to revive active types of rest one of the most popular and demanded places of stay of people.

"Elite" clubs are clubs, access to which is limited on these or those signs. Here from shares of a stretch it is possible to carry night clubs of various youth institutions: concrete institute, plant, etc.

The dependence on the program is crucial for night club. The youth audience in search of new feelings, shades moves from club in club. And if in any club the program is not updated or from the very beginning it is not interesting, visit of club falls.

The average bill will be 500 rubles on one visitor. Let's assume in a month will be 1500 & #8212; 3000 visitors (on average 50-100 people a day). Total: 750 - 1 500 t. rub a month.

Therefore to save on promoters and DJs - not the best approach.

Small club about 500 sq.m.

About the competition in general it is possible to make the conclusion on important features of following.

For open clubs - it is first of all student's and young workers. Respectively it is more favorable to have such clubs in places of its concentration. Centers of megalopolises, campuses and other. Platforms have to have with a sufficient capacity from 300 sq.m and above. The main revenue in such clubs goes due to sale of entrance tickets. The competition in such institutions has priority value. Nearby similar institutions wash away target audience.

In addition importance of night club is also that the youth is involved in interesting public work. This process can be controlled, directed. What providing full, uncontrollable freedom to youth turns into - the history of our country of the end of the 20th century well illustrates.

Open clubs are clubs, access to which is open for all comers and there are no differentiations in club.

Youth night clubs can also be divided into three categories:

Profit in a month will average: 100 - 300 t. rub a month. Payback from 1 year to 3 years.

The ready business plan of night club has to be focused on specific audience, public which is planned to be accepted in club.

Figures are very variable here. And it is necessary to consider in each case individually.

Elite institutions differ in bigger selectivity and respectively gravitate to those places in which this public prefers to hang out. For "gilded youth" it can be also the centers of megalopolises, country, exclusive places. The areas of the small night closed elite clubs can be very modest and begin from 200 sq.m. The most part of income in such clubs is formed by internal sales, though the entrance ticket in such institutions is not cheap. The competition in this case is important if a row located the club focused on the same target audience.

As it was already noted above night clubs it is possible to divide into two most parts conditionally: youth night clubs and night clubs on interests.

The mixed option of night club is most universal. Can be located in the most different places of concentration of youth. From the presented types has to have the largest area, not less than 500 sq.m. Revenues of such clubs are approximately equally influenced by both entrance tickets, and internal sales. The competition is rather closer to the competition in open clubs here, the target audience is also smeared on the located institutions nearby.

Why they are important? Because both that and other feature are capable to make night club unprofitable.

But even at very remarkable programs there comes temporary fatigue. It can a lesser extent concerns traditional, elite clubs, but also the same effect is observed here. Approximately through one - three years are observed outflow of visitors. Many researchers connect this effect with the come fatigue, lack of novelty though programs can regularly be updated.

For assessment of an investment of money it is possible to give an approximate example. In it the ratio of investments and income is more shown.

Revenue on average can be stated for the following reasons:

Youth clubs are associated with the movement and energy. So, first of all, with dances, discos, various competitions.

The competition in this sphere is very high, investments are considerable. Success in many respects depends on creativity of team. Therefore besides a financial miscalculation in the business plan study of the creative idea has to occupy the main component.

Visit of club unevenly, on the weekend, in evening, night hours the number of visitors increases. On weekdays the number of visitors are less. For idle time compensation in the afternoon and on weekdays - it time the club can perform other functions: the cafe to be leased for holding various actions.