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The wealth, popularity and good luck come not at once. But for those who are ready to study, to show persistence and to try again and again, grandiose success - the only final point of a way. Before you stories of three young businessmen who constructed multimillion business in Russia from scratch. Very few people believed in them, nevertheless they managed to achieve success and to become an example for those who only begin the business.

the Graduate of Sochi State University of tourism and resort business, in addition graduated from business school

But to start business, nothing without understanding a subject, Ovchinnikov did not gather therefore went to St. Petersburg to work in Papa John’ s, McDonald’ s and Sbarro. It helped it to learn from within how work known fast food institutions is arranged. Having armed with the got experience, Ovchinnikov returned to Syktyvkar, found the small basement for rent, bought the equipment, employed personnel and started creation of the signature recipe of pizza dough. So the new head of life Fedora - "Dodo Pizza" began.

In the fall of 2015 the network contained 68 pizzerias, and at the beginning of 2016 "Dodo Pizza" came to America: in Oxford construction of first Dodo began. And it - only the beginning of a long way to the purpose which was defined to himself by Fyodor. By 2020 he is going to build global network of 2500 pizzerias and to bring the company to the IPO.

Ovchinnikov continued to tell all this time about creation of business in the blog and to share financial statements. In comments there was a lot of scepticism. Readers pointed to it that to sell pizza in the small town where and so it is more than twenty pizzerias - a way to one more fabulous failure. For now unanimously claimed that on sale of pizza not to earn money, revenue of "Dodo Pizza" for half a year grew to one million rubles, and later half a year more - to two million.

Ilya Sachkov, Group-IB

Having endured a painful stage of structural changes in the company, Nets reconsidered the approach to formation of team. To look for people still difficult - in Russia only several hundreds of experts in information security a year are produced. But now in the company there are no employees whom it would be possible to call irreplaceable and which leaving would undermine functioning of all organization.

39 years. Began the business in 23 years

Graduate of the Syktyvkar state university

Nets - the intellectual businessman. However he clever does not consider himself. According to him, it only bright, in difference, for example, from his father physicist or mother working as the analyst in bank. Pleasantly surprises that Ilya always weighs each word and even during the interview does not hurry to give prompt reply to a question which seems to it essential. "I need to think" - he says to the journalist, having taken minute - another on reflections.

The idea of business appeared at Sachkov after reading the book. Being a first-year student, Ilya was hospitalized, and friends brought him the book about cybercrimes written by the former staff of FBI. The subject interested future businessman, and he decided to be engaged in cybercriminalistics. The starting capital of future Group-IB was 150 thousand rubles - his Ilya borrowed from the elder brother.

If, buying toothpaste, you experience flow of patriotic feelings probably your purchase - it is Splat, one of the most successful Russian brands in the world. The CEO of the company, Evgeny Dyomin, builds business with sense. He does not invest money in advertizing: according to the businessman, its efficiency is unpredictable, and he is not ready to spend money of buyers thus. But in literal sense puts heart and soul in each box with toothpaste - the sincere letters of Dyomin directed to buyers are known to much.

Fedor Ovchinnikov, "Dodo Pizza"

Today Ilya Sachkov has an ambition to build the empire which is capable to change on a global scale a state of affairs in cybercriminalistics. Already now Group-IB enters in TOP-7 the companies affecting world cyber security has offices in several countries of the world, constantly expands presence geography, and clients of the company the largest Russian banks, state structures, law enforcement agencies and the technological companies with world names are listed.

To build business at so young age, without having enterprise experience moreover in one of the most highly intellectual spheres, it was difficult. As Ilya tells, he "read many dukhopodjemny management books", and he was helped by the carelessness peculiar to youth. One of the most difficult periods in the history of the company began in 2008, but it was connected not with an economic crisis at all. Group-IB began to grow, and some employees unexpectedly left team, and they could not be replaced.

Having refused all compromises which could make a way to financial stability simpler, and having endured the most severe crisis, Dyomin eventually found the solution. If you do a cool product and is sincerely sure that it deserves attention, things are easy - to explain to the buyer why your product is so good. The well-known letters also helped to make it. Druggists of drugstores which agreed to sell Splat gradually saw that toothpaste is interesting to people. The gossip hotline was started, and the brand began to overcome scepticism of sellers. Points of sale became more, crisis passed.

Graduate of MSTU of Bauman, faculty of informatics, department of information security

The way to steady success took about eight years the CEO of Splat: he began to take the first steps in business in the late nineties, and the new grade of toothpaste earned trust of the buyer only by 2005. Today Dyomin's share in business is estimated approximately at 20 million dollars. In the company about 1000 people work, and in 2011 Splat was recognized as one of 30 most fast-growing brands in the world.

However to Fedor Ovchinnikov not only that his business became profitable. The purposes of the businessman are much more ambitious. First, "Dodo Pizza" has to become world network. Secondly, it has to be not just the pizzeria, and special approach to business management by means of an information system. "Dodo of IS" which represents the complex system of business management, since booking and control of preparation time of pizza became such rule, finishing with detailed business analytics for increase in profitability of institutions.

Affairs went uphill. After the first pizzeria Ovchinnikov opened the second in Syktyvkar, and then began to connect other cities according to the scheme of franchizing. At the end of 2011 in "Dodo Pizza" there was the first third-party investor who invested in a pizzeria 5 million rubles in exchange for 5% of the company. Having received additional investments, Fedor focused on improvement "Dodo of IS" which, on his idea, has to allow it to build the global network capable to compete with Papa JohnТs, DominoТs and Pizza Hut.

A secret of success of "Dodo Pizza" - in a debugged business system, Ovchinnikov's popularity thanks to the blog and in virus marketing mixes. Delivery of pizza by air became one of them. In June, 2014 the businessman wrote that he plans to deliver pizza to the real client by means of the quadcopter. No sooner said than done, and on June 21, after some preparation, in Syktyvkar there was first such delivery. In the next days 50 more pizzas scattered by air - literally this word. Gosavianadzor at once officially forbade such way of cargo delivery, but the fact that conceived was succeeded to carry out Ovchinnikova, helped Dodo to gain unprecedented popularity. About this action the video which dispersed on social networks of the whole world was shot.

30 Under 30 there is a rating of the most perspective businessmen of the world up to 30 years according to the Forbes magazine. The Russian businessman Ilya Sachkov, the CEO of the detective cyberagency Group-IB, reached one of the purposes and was included in this list in 2016 at the age of 29 years. The cost of a share of the company belonging to Sachkov for the end of 2015 was estimated approximately at 12 million dollars.

Dyomin began business with distribution of dietary supplements and chayov, but soon understood that it will not bring success, and production of own product - a niche much more attractive. Having torn communications with old suppliers and having refused sale of others products which brought to 90% of income, the team focused on development of own formula of toothpaste.

But matter not only in the market. The businessman did not simplify to himself a task too. One of decisions which would help to break on shelves with toothpaste is a reduction of price. But it would cause change of a compounding, revision of the ingredients which are a part of paste, and, as a result, loss of uniqueness and efficiency of a product. It contradicted internal beliefs of the businessman - Dyomin the product with special ideology which would make the consumer happy wanted to sell.

29 years. Began the business in 17 years

Evgeny Dyomin, Splat

If on your way nobody supports you, nothing means. And even if you failed once, too nothing means. Study on the mistakes, and then try again and again - in it the main secret of success of young businessmen who made themselves. As Churchill correctly told: "Success is an ability to walk from one failure to another, without losing enthusiasm". Never give up, and at you surely everything will turn out. We hope, these stories will give you determination to open the business if, of course, is what you really want.

Sachkov began to work in the 9th class, and started creation of own business in 2003 at the age of 17 years. But Ilya's success has nothing in common with stories how favourites of fate without experience and education, having hardly left a school bench, become owners of a fortune. The factors which defined its success is a serious vocational training, profile higher education, great interest to the chosen area, gigabytes of books and there is a lot of, it is a lot of, it is a lot of repetitions. Here what the businessman tells about the success: "According to probability theory, having undergone a certain number of repetitions if you did not give up - sooner or later you will come to what aspired to". Inspiring mathematical approach.

The sharp turn was not followed by success. Now the company had a unique product, but there were no buyers. The segment of toothpastes was busy with mastodons like Colgate and Blend-a-Med. "Drugstores and shops just refused to take it. The market did not understand why the goods twice more expensively than famous brands are necessary. And we thought that if we have a cool product, we surely will sell it", - Dyomin shares.

From this point the history of successful ascension could begin, but it happened on the contrary - in the company there came serious crisis. "At some point the situation became so bad that we had just nothing to pay salary to team. I remember that I raised all money which I had, and they all the same were not enough. Then I asked my wife to add to me the necessary sum rather simply to give everything that is Е Phone was switched-off for failure to pay, in a purse it was empty", - so Evgeny tells about these times.

34 years. Began the business in 25 years

History of the ordinary guy from Syktyvkar which does not surrender after failure and does not trust sceptics became for many people a starting point in the world of business. Fedor Ovchinnikov showed that to build the business, the big capital is not necessary. All that is necessary - it are strength of mind, optimism and openness to new knowledge.

In one day (fine or not really) Fedor Ovchinnikov sold the book business, distributed debts and it appeared in the same point where was 4 years ago when only began the enterprise way. To tell that failure was painful, it is not enough - all this time Ovchinnikov had the blog "Mind Force" in which it is frank, with disclosure of all financial information, told about the business creation course. But the failure in the face of thousands of readers did not become for Ovchinnikov an occasion to refuse business - it started almost at once the second attempt to construct the business. This time the businessman from Syktyvkar decided to concentrate the efforts on the market of fast food, having opened network of pizzerias with delivery. On trying again, Fedor had only 400 thousand rubles which remained from sale of the first business after repayment of all debts.

Business for Dyomin is an important part of his life. He thoroughly understands a product and can answer all questions connected with composition of toothpaste, origin of raw materials and technological processes. Still with toothpaste put letters from the CEO in boxes. In them he shares the thoughts and significant events from life: receipt in business school, family stories, victories and defeats. If not the warm-heartedness, persistence and sincere belief in the product of Evgeny Dyomin, Splat tubes would not stand in bathrooms of residents of 40 countries of the world now.

Source: http://photo-rai.ru